Consumer Behavior and Climate Change
Article de Maya MIKAIEL (MS EnvIM 2023) Introduction Amongst the literature, the term “luxury” is employed to describe the “top category of prestigious brands'' (Achabou, 2013). Opposed to non-luxury goods, the goods falling in the luxury category are synonymous with “superior quality, uniqueness and going beyond need; it is uncompromisingly extravagant in terms of effort and material and often exhibits craftsmanship and expertise” (Athwal, 2019). Upscale products are also naturally